Search Engine Optimization (SEO)

Attracting the right visitors and generating a steady flow of qualified leads is something else. The key to that is rankings. There are hundreds of elements that contribute to organic search engine rankings. Google uses the term signals, and we work very hard to address all of them. Search engines are very secretive, so we do a lot of testing to understand what ranking factors will have the greatest impact given your unique competitive environment. We utilize a suite of the most state-of-the-art tools available, and we study SEO with the passion and curiosity of a scientist.

Search engines often display video results, products, images, star ratings, featured snippets, “people also ask”, FAQs and a couple dozen other SERP “features.” Getting your website or a page from your website featured as a rich result is powerful because it increases both visibility and credibility.

Like organic rankings, rich results, or SERP features are also “free.” However, unlike organic rankings, Google rarely adds and online resource (webpage, article, product, rating, etc.) as a rich result on its own. These are typically driven by including coding elements called schema markup, or microdata.

Working with schema is much more technical than what we usually think of as onsite SEO. What’s important for you, the business owner, is that we take great care to strategically program schema markup for every page on your website. In some cases, we will write pages or posts specifically for an opportunity to earn SERP features.